Swot Analysis of Cango

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will help CanGo understand the opportunities that are available and what threats whitethorn affect its operations. Before moving forward CanGo demand to assess the position they currently have in the market place. The use of a SWOT analysis technique will be beneficial at this point and will serve as the baseline to elaborate on a strategicalal conception for the organization.Be Bold has been observing CanGos operations for a couple of months, and have developed the following preliminary SWOT Analysis from these observationsStrength Purchase an change storage and retrieval system (ASRS) to help improve the warehouse. An automated storage and retrieval system (ASRS) is a great solution for CanGos inventory handling.CanGo has experienced exponential growth in their first two years of operation. CanGo has been recognized as one of the fastest growing sm on the whole business in the Hudson Valley. changeless interest in research and improving company. As we can see that CanGo is always looking for something new, they are always trying to beat their competitors, they are endlessly trying to improve company, and find another way to be successful and gain profit.Weaknesses CanGo, Inc. has no vision or mission statement.Growth opportunities are imminent and the opening move to go public requires a clear vision and mission statement in order to understand their direction on the marketCanGo is lacking in concern by objectives (MBO).The aim of MBO is to increase organizational performance by aligning goal and subordinate objectives throughout the organization.CanGo is missing a strategic management plan.A strategic approach will help CanGo build teamwork by developing commitment and trust will strengthen the leadership team by aligning their goals with those of the chief executive officer and will move the organization from the current status quo to an organi zed environment with clear goal setting for the short and long term. to develop and maintain a viable fit amidst their objectives, resources, and opportunitiesNeed for systems analysis and programmer.The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning.OpportunitiesDeveloping an in-house database that is incorporates into an automated storage and retrieval system ASRS. An automated storage and retrieval system (ASRS) is a great resolution for CanGos inventory usage.Opportunities withal exist in the Asia Pacific region for online sales. Company has to keep an eye on the future opportunities and possible consumers. The region could be their next step out front to become a continental corporation. Updating the website to incorporate some of the marketing ideas found to be relevant in the recent research analysis project.Threats CanGo inescapably to expand its operating capacity to continue its growth. If they stay the same there wont be growth, so in order to become to a greater extent profitable, beneficial, and successful company they need to increase their productivity.Management must develop a strategic management plan. The purpose of the strategic marketing plan is to fit between the organizations objectives and resources and its changing market opportunities so it is beneficial for the company. CanGo could potentially have employee retention problems. It is the responsibility of the CEO to ensure equal opportunity for all employees, adequate compensation packages, fair performance evaluation processes and career development programs for employees.Lack of capital for necessary growth needs. Lack of money and cost of ASRS system. Company needs to have funds to change or improve warehouse. When expanding into a new market CanGo needs to understand and take into account trends that are in the exertion and account for them when doing any sort of planning.