Grand Slam Record! :: essays research papers

Grand slam record falls again Click here for more on this story Posted: Sunday May 21, 2000 07:35 PM Jason Giambi crushed a 3-1 pitch over the right-center field wall for his 17th homer of the season and fifth career grand slam. AP NEW YORK (AP) -- Baseball had its grandest day ever. Less than one year after the first five grand-slam day in major league history, there were six hit Sunday. Anaheim's Garrett Anderson hit the record-breaker with two outs in the third inning off Kansas City's Chris Fussell. J.T. Snow of San Francisco, Brian Hunter of Philadelphia, Jason Giambi of Oakland, and Los Angeles' Adrian Beltre and Shawn Green connected with the bases loaded earlier in the day, bettering the record set last Aug. 9. It was the first time the Dodgers had two grand slams in a game since Aug. 23, 1985, when Pedro Guerrero and Mariano Duncan did it against Montreal. The Brooklyn Dodgers also had two slams in a game in 1901 in Cincinnati. "It is exciting to be a part of history," Green said. "Especially with the Dodgers and their illustrious past." Beltre hit his first career slam in the fifth inning off Jesus Sanchez in Los Angeles' 12-3 win over the Florida Marlins. Green capped the Dodgers' grand day with a bases-loaded shot in a seven-run ninth inning off Antonio Alfonseca. Slams were part of an even bigger inning in Milwaukee, when Snow capped an 11-run sixth inning with his shot off Valerio De Los Santos. The Giants beat the Brewers 16-10. Hunter, who entered the game in a 3-for-24 slump, hit his third career grand slam in the third inning off Colorado's Masato Yoshii, accounting for all of Philadelphia's runs in a 4-3 victory. "I've been struggling so any hit was going to be a big one for me," he said. "But a grand slam, that's pretty big at any time.

short story :: essays research papers

It was one of those nights that the sky was clear and the stars were visible. I had just defeated the stress of finals and was now ready to be back in action; the late night activity of the San Francisco underground scene was calling my name. It is where a person could go and walk down one street and probably visit at least 30 clubs by doing this. There was a particular flavor I was in search of this night, something that could make me exert my body to its fullest extent. I needed to go and release some stress by dancing at a club, I needed to let loose. When my friends Mike, Christina and I arrived in San Francisco our first destination was the Cat Club. It was a seedy little place hosted the break beat and jungle music. It wasn’t much to look at it, with its dark entrance and several vagrants sleeping in the street near the entrance. A different crowd hung out there. It was a mixture of old dance party burnouts and very young ambitious club-goers. I felt confident though, I was going to go in there and knock the crowd’s socks off. I was in my best fits (outfit); I was wearing my black old school Adidas running suit with white stripes, and a black Kangol hat. The Adidas Superstar shoes that I was wearing had my white fat laces in them, to add a little flavor, but the shoes themselves looked almost war torn; they were scared from many other late nights.   Ã‚  Ã‚  Ã‚  Ã‚  As the line moved forward closer to the entrance of the club, I could feel the pulsating vibes of the music like a gust of wind every time the door was opened to allow other patrons into the club. It sounded wild in there, I was outside and I wanted to be in there so bad. Just the sound of the music and feeling of the vibration was making me more anxious then ever. I felt like a little kid waiting for Christmas. I needed to be inside, on the dance floor, just it and me. I was going to dance tonight. Suddenly, the line had stopped. What was going on? This couldn’t be happening I needed to be inside; I needed to feel weightless and sweaty from some fast paced break dancing. My legs were jittery with anticipation.

Chinese-American Culture

What culture they had was to be forgotten – a difficult and practically impossible feat. The Chinese-Americans faced a wall of cultural difference that could only be scaled with the support of their parents and local community. The book review of Bone by Nhi Le stated clearly how † †¦ the first generations† struggle to survive and the second generations† efforts to thrive †¦ † made the transition into American culture possible. Overcoming barriers such as language, education, work ethic, and sex roles was just a beginning to the problems that all Asian – Americans faced. The most obvious and one of the most difficult walls to climb was the language. First generation immigrants rarely became fluent in English and more often than not learned so little that they were entrapped in a society of working in very menial jobs and job conditions. Jobs ranging from sweatshops, dirty factories, shipyards, and railroads are prime examples of the conditions they were forced to live and work in. Fae Ng described the difficulty very well by taking a look at her mother†s job in the clothing factory and Leon†s Job on the ships. They had very little advancement in the work force because they couldn†t communicate well enough that they actually had skills. Trials in the work place helped the immigrants impress upon their children the importance of education. Education in Asia was and is completely different from western civilization. Asian teachers bear all the responsibility without any help from the home. Ng†s portrayal of Leila as a school teacher and how difficult it was to connect with the Asian children†s parents is a situation relating back to the separation of education and the home in Asia. Another difficult barrier in education was the role of the student. In Asia the student learns what material is given to them and interaction with the teacher is uncommon. The parent – teacher – student interaction was a brand new idea to Asian families. Adapting to this new system could take generations of work by devoted teachers. Money. A word that captures all peoples attention was scarce among the Asian – American community. The low wages drove both parents into the work force and changed the roles of women in the family. The Asian way of the wife being submissive in all activities and only working at home with the children changed with the move to America. The wife†s working made a more equal standing in the household but also deprived the children of a quality home life. The importance of women in Asia is non-existent. For example: women had to walk behind their husbands in Asian culture but in American culture they rose to equal standing because of their work status. Understanding the Cultural differences can lead one to understand Bone from a new perspective. Expectations of difficulty for the women in the book are much more prevalent and the children†s unstable home environment can be understood. Views of hopelessness and defeat in a new culture are expectations that the reader of Bone could not overlook. Fae Mynne Ng, the Author of Bone, will try to illustrate the difficulties of the cultural barriers throughout her book. Relating experiences of her characters to her own experiences in the Chinese subculture of San Francisco will be understood. Ng will create parallel experiences of her life to Leila†s with education, family life, and work environment. The hard life of the first generation will be paralleled to the lives of Leila†s mother and father. Ng will describe the tasks of adapting from old culture to new culture and the fight Asian – Americans had to win to get rights in America. Bone will help Americans to accept other cultures and understand how to deal with some of the problems that arise in the culture-clash of immigrants. A vast knowledge in relating to immigrants and accepting their differences will make the world a better place. Americans tolerance level and understanding of the immigrants is raised due to authors such as Fae Ng.

Enthalpy Lab Background

Enthalpy, represented by the sign ? H in kJ/mol, is the heat change in a reaction. It shows whether how much heat is released or absorbed during the reaction. If the reaction is endothermic, the enthalpy would be positive and if the reaction is exothermic, the enthalpy would be negative. During a chemical reaction, which consists of breaking and creating bonds, heat is either absorbed or released. In this lab, the reaction uses the disassociation of an ionic compound ammonium nitrate shown in the equation #1 below into ions.In order to disassociate ammonium nitrate into ions, energy is required. Both NH4 and NO3 are always soluble, therefore the ionic compound disassociates completely. Through equation #2, heat absorbed or released can be measured. In equation #2, q stands for the heat change in joules, m for the mass of the water in grams, C for the specific heat of water, and ? T for the change in temperature. By using the calorimeter with a stir rod, change in temperature is found . 1. NH4NO3(s) NH4(aq) + NO3(aq) 2. q=mC? TFree energy is a thermodynamic function that shows the available energy that can be converted into work. By using the Gibbs-Helmholtz equation, which uses free energy and is shown in equation #3, spontaneity of the reaction can be found using enthalpy, temperature, and entropy. Free energy, unlike entropy, is an absolute way to determine whether the reaction is spontaneous or not. If the free energy is negative, then the reaction is spontaneous, whereas if the free reaction is positive, then the reaction is not spontaneous.If free energy is neither, meaning if the free energy is zero, the reaction has reached equilibrium, therefore not shifting to left or right. In this lab, the reaction shown in equation #1 reaches equilibrium, so the free energy of this reaction would be zero. Entropy, shown by the sign S, is the measurement of molecular randomness or disorder. It is given in J/K*mol and it determines the disorder by the number of molecul ar arrangements that are possible in the state, whether it is solid, liquid, or gas.The more arrangements there can be, or larger amount of mole there is, the higher the entropy. If the change in entropy of a given reaction is negative, it means that the reaction is increasing in order, or decreasing in disorder. If the change in entropy of a given reaction is positive, it means that the reaction is increasing in disorder. Generally, negative entropy of a given reaction means that the reaction is spontaneous, but not always. Both equation #3 and #4 can be used to find entropy. 3. ?G = ? H-T? S 4.? Sreaction=? pSproducts – ? nrSreactants In equation #4, if the entropies of the molecules involved in the reaction are known, then change of entropy in the overall reaction can be found by subtracting the sum of the entropy of the products by the sum of the entropies of the reactants. If the entropies of the molecules aren’t known like this lab, than equation #3 can be used t o find the entropies of the reaction, where T represents temperature in Kelvin, ? G is the change in the free energy in kJ/mol, ? H is the change in enthalpy in kJ/mole, and ?S is the change in entropy in J/K*mol. The enthalpy of the reaction shown in equation #1 can be calculated by the third equation using arithmetic because ? G is zero. And in this equation, the formula number 3, where ? G = ? H-T? S, Enthalpy must be greater that Entropy if the equation is to be positive. This is reason why this value is set to zero, because then by subtracting the enthalpy the value of entropy can be found. And through these methods, the value of G can be substituted in and to find the accepted value of ? H and ? S.The Kelvin is the accepted value, and the ? S can be found when plugged in ? H and ? G to be found as the zero value. The calculated entropy should match or be very close to the accepted entropy value for the dissolving of ammonium nitrate if the ionic compound is dissolved in water and the enthalpy determined by the calorimeter because the calorimeter shouldn’t have lost any heat to surrounding and all of the solid should have been dissolved. Through this method, the absorbance rate of FeCl3 can be estimated, just like how NH4NO3 can be found.

Descriptive essay: Harry Potter Essay

The soft white carpet that stretches throughout the house stops, at the doorway of the room. The chocolate brown and polished, wooden floor takes the place of the carpet. The room is surrounded by earth tone colored walls giving it a feel of nature. On top of the walls are uniquely designed molding frames that present a stylish statement. Abundant natural light shines through wooden blinds of the window which is located on the left side of the room. The full sized bed is against the wall and has floral sheets, fluffy pillows, and pattern designs that complement the theme of the room. The desk next to the bed is cluttered with scraps of paper, workbooks, and erasers crumbs. Pencils, pens, and markers are neatly placed in a purple pencil box at the left corner of the desk. Two feet away from the desk stands a tall built in closet that is six feet away from the foot of the bed. Across the closet is the wall that has an entire section filled nearly dozens of collages of captured memories. There is a fleeting aroma of a collection of different fragrances purchased at Bath and Body Works. The perfumes and lotions are lined up on top of the bookshelf. The first row of the bookshelf has a music player and two picture frames of family and friends. The second row is stacks of school textbooks starting with Pre-Calculus to AP Psychology and ending with SAT workbooks. The last row has boxes filled with old photos, colorful paper, and an old, rusty pile of old school assignments. Next to the shelf is an old ladder that protrudes from the wall adjacent to the keyboard. Accessories like rings, necklaces, and bracelets are either hanged or placed carefully on the ladder. The black and gray keyboard stands next to the ladder and has an assortment of dusts lying on the surface of the white and black keys. The top pile of clothes touch the right side of the keyboard and the clothes, are stacked on the comfy white couch waiting to be washed. The white couch sits idly against the wall, and a taller white bookshelf is next to it. The first row of the bookshelf has different albums with genres like country, pop, and rock music standing up. The next three rows has books in an arrangement of books starting with childhood favorites, progressing to chapter books, and a collection of many different series of books like Harry Potter, all the way to The Sisterhood of the Traveling Pants. The final row consists of colorful and creatively designed scrapbooks and yearbooks. This tall shelf is also the shelf next to the door, and ends the exploration of the personalized bedroom.

Multicultural Literature Essay- Eleithia Essay

Author, Alice Walker’s, Elethia, is a story of young Elethia who struggles to overcome a legacy of passivity, marginalization, inferiority, and misrepresentation of the Negro. To define her own identity she must break free and simultaneously hold on to the central figure that causes her to doubt her identity. Uncle Albert is a symbol of racism and the blindness that oftentimes presents itself within the Negro culture. There is a quote given by the late Dr. Martin Luther King, Jr., â€Å"there are many Negros who will never fight for freedom, but will gladly accept it when it comes!† Dr. King’s remarks are favored by me in the fight against racism and I understand it to mean this. That while segregation, impartiality, brutality and blatant disrespect are present, there will always be a certain percentage of people, belonging to an oppressed culture, who will idly sit by and accept the countless improprieties set before them while others continuously fight to break down the walls of bigotry. In the town in which Elethia made her home, Uncle Albert had been a fixture in the window of the Old Uncle Albert’s restaurant for good length of time. So long that some of the old-timers, who had known Uncle Albert before his murder, were victims of fading memories, â€Å"perhaps both memory and eyesight were wrong (Brown p.307).† As a humanist, I am annoyed that the story is absent, perhaps accidentally or possibly on purpose, that not one member of the African American community protested or took any actions to give Uncle Albert’s likeness a release. I understand fear. The fear of retribution and death at the hands of white supremacists, however years, an entire generation in fact, had passed and Uncle Albert’s remains still stood smiling in the white-only eatery. Since slavery religious instruction was aimed â€Å"to inculcate meekness and docility (Aptheker 122).† What about after the doors  of the church were closed? Throughout the short story, there is no mention of a revolutionary plot or rebellion by any one person or persons of the community. Elethia, young and still not sure of who she was, made the horrific discovery that Uncle Albert was stuffed as if he were and animal. At that moment, she along with her friends made the conscious decision that smiling Uncle Albert had to be excluded as a fixture in a plated glass window in order to give dignity to the Negro culture. I am a firm believer in non-violence but only when you are dealing with people who share the same view of non-violence. The story does not give the reader any hint that there was a rumble from the community of Negro people at a time when a loud noise should have sounded off. At a time when the Civil Rights Movement was in its infancy, the passiveness of the entire African American community of the small southern town gave credence to the myth of the docile Negro. Throughout American history, any person or persons of the American society, whom skin is deemed to be colored has been marginalized since he has placed his foot on American soil. The Negros place in society has been viewed as less important than those of his white brethrens. In Elethia, a young black boy’s privates were left nailed to a post for the town’s people, which included blacks and whites to see. I will take this crude act and look at in two ways to support my theory of marginalization: the first angle will be taken from a white societal viewpoint in that a young Negro boy is not looked upon as a human being. He is simply a person of color who is absent of pathos, and intellect. His status in the general public is placed the lowest echelon on the societal chain, therefore he does not warrant the right to be buried properly in a grave. The act of inhumanity can secondly be viewed by the African American community as an act of intimidation by the oppressor to furt her propel the theory of marginalization and minimize their self worth as citizens of a so called pluralist society. This marginalization theory leads to societal exclusion, the act of leaving one social class at a disadvantage while elevating another social class to point where there becomes a false sense of superiority. This false sense of superiority can and will result in inferiority, a mental prison. The bedrock of inferiority, that is the views that white America or Americans  have toward their opposites, who are black Americans derived from the words set forth by one of our founding fathers, Thomas Jefferson, in his Letters to the State of Virginia. In its fourteenth query he describes what he perceives the Negro to be: â€Å"The negro differences which are physical and moral. The first difference which strikes us is that of colour. Is it not the foundation of a greater or less share of beauty in the two races? Are not the fine mixtures of red and white, the expressions of every passion by greater or less suffusions of colour in the one, preferable to that eternal monotony, which reigns i n the countenances, that immoveable veil of black which covers all the emotions of the other race? Add to these, flowing hair, a more elegant symmetry of form, their own judgment in favour of the whites, declared by their preference of them, as uniformly as is the preference of the Oranootan for the black women over those of his own species. The circumstance of superior beauty, is thought worthy attention in the propagation of our horses, dogs, and other domestic animals; why not in that of man? Besides those of colour, figure, and hair, there are other physical distinctions proving a difference of race. They have less hair on the face and body. Perhaps too a difference of structure in the pulmonary apparatus, which a late ingenious (1) experimentalist has discovered to be the principal regulator of animal heat, may have disabled them from extricating, in the act of inspiration, so much of that fluid from the outer air, or obliged them in expiration, to part with more of it. They seem to require less sleep. A black, after hard labour through the day, will be induced by the slightest amusements to sit up till midnight, or later, though knowing he must be out with the first dawn of the morning. An animal whose body is at rest, and who does not reflect, must be disposed to sleep of course. Comparing them by their faculties of memory, reason, and imagination, it appears to me, that in memory they are equal to the whites; in reason much inferior, as I think one could scarcely be found capable of tracing and comprehending the investigations of Euclid; and that in imagination they are dull, tasteless, and anomalous. It would be unfair to follow them to Africa for this investigation. We will consider them here, on the same stage with the whites, and where the facts are not apocryphal on which a judgment is to be formed. It will be right to make great allowances for the difference of condition, of education, of conversation, of the sphere in which they move. I find that a black had uttered a thought above the level of plain narration; never see even an elementary trait of painting or sculpture. In music they are more generally gifted than the whites with accurate ears for tune and time, and they have been found capable of imagining a small catch (2). Whether they will be equal to the composition of a more extensive run of melody, or of complicated harmony, is yet to be proved. Misery is often the parent of the most affecting touches in poetry. — Among the blacks is misery enough, God knows, but no poetry. Love is the peculiar ;oestrum of the poet. Their love is ardent, but it kindles the senses only, not the imagination. Religion indeed has produced a Phyllis Whately; but it could not produce a poet (Jefferson).† Mr. Jefferson claims that the Negro is less beautiful than whites and that Negro man desires the free flowing long hair of the white woman over that of the Negro women. He says the Negro lacks intelligence, so much so that he doesn’t know when to lie down when his body calls for rest. The Negro is quite capable of imagining, but lacks the skill to produce works of art. The Negro has a foul odor. The Negro has a different pulmonary apparatus than that of the Anglo- man. Thomas Jefferson’s query is the foundation in which biased racial views were built upon and the home in which inferiority breeds. In the context of Elethia, she was not allowed to eat in the white-only establishment, however, she was permitted to take a menial position as the kitchen help. This added to her as well as the other Negro worker’s persistent feelings of inadequacy. â€Å"Not good enough to eat here but good enough to clean your slop jar (Anderson, 323)!† She was able to look but not touch. In Walker’s, Elethia, Uncle Albert not only was he angry when he and his family learned that slavery had ended a decade prior to his knowledge. He felt inferior because due to the oppression of his owner he became an paradigm of Thomas Jefferson’s statement â€Å"the Negro lacks intelligence (Jefferson query XIV).† Uncle Albert did not possess the skill or intellect that kept him ignorant to the laws and abolishment of slavery. His lack of knowledge perpetuated the feelings of inferiority. Another example of inadequacy came to pass when Elethia learned the truth of Uncle Albert’s remains. She saw this as a mockery and another disregard for a Negro life. She viewed Uncle Albert’s standing in the window as a shadow  of racism. The plate glass window holding Uncle Albert’s smiling remains is a misrepresentation of the African American Community. He was placed there like a caricature advertisement to entice patrons to dine at the all white faci lity where they will be handled with the utmost care by our friendly waiter, Uncle Albert. First, the African American old-timers in the text make it clear that Uncle Albert was nobodies Uncle, â€Å"and wouldn’t sit still for anyone to call him that either (Brown 308)†. Second he never smiled, in fact the text leads the reader to believe that Uncle Albert was a bit of a surly man, who was filled with a lot of anger and nowhere to extinguish it. If occasionally he managed to open his mouth in the form of a smile, there would be vacancies where teeth had once dwelled. When the old timers, who were members of the African American community, talked about Uncle Albert, they used his name Albert Porter. This momentarily afforded a black man a little slice of dignity, a representation of a man lacking inferiorities. With the removing of the young black boy’s genitals from the post, Uncle Albert gave the boy and his family a slice of the same pie of dignity; a slice that represented that someone showed compassion for another human soul. In my opinion, the placing of Uncle Albert in the window of the segregated eatery, it says that the Negro will always be less than, enslaved, and subservient in life or in death so he should â€Å"grin and act like a nigger (Brown 309).† When in slavery, Uncle Albert was beaten severely because his oppressor wanted him to forget his past. This was a blatant misrepresentation of him and every black person housed between the walls of racism. Uncle Albert refused to forget. His refusal brought him additional pain and suffering. Stubbornness would not allow him to forget and succumb to the smiling happy Negro. In finding ones identity, one oftentimes has to look at others. Noted scholoar, WEB DuBois explore the Negro culture. In regards to identity he tells us about the double consciousness. â€Å"This double consciousness is a psychological sense experienced by the African Americans whereby they possess the national identity, â€Å"an American,† within a nation that despises their racial identity and that blacks see themselves only through the eyes of white Americans to measure intelligence beauty, and a sense of self-worth by standards set by others (DuBois 4).† Young Elethia was coming of age and her inquisitive nature uncovered truths and these truths led to more inquiries. Who am I? Who is Uncle Albert? Am I my community? Am I Uncle Albert? Am I going to let someone who keeps my community in oppression define who WE should be? Between the lines of the text these questions rang out to me. The title of the short story is Elethia, which when you search for names for girls you find that Elethia means healer. Was Elethia taking on the role as healer for the entire African American community? Was she only there to heal the memory of Uncle Albert? In a search for Elethia’s identity, I think that maybe the author, Walker, purposely named her character Elethia as a subtle way to aide her in the restorative process against inequality. The removal of the symbol of pain weaved together with a mythological symbol that helps lessen the pain in order to make a society whole, is nothing short of genius. It not only helped in the formation of young Elethia it gave a self-esteem booster to the African American community. The absence of Uncle Albert in effect may have unmasked the veil in which W.E.B. DuBois says the black folk live under (14). Uncle Albert’s persona displayed in the window puts me in the mind of Aunt Jemima, a mammy black face figure, with a big smile, whom is overly obedient, and whose primary goal in life is to be happy and subservient to the Anglo community. This is viewed as a negative stereotype in the African American community, not just in the small southern town, but all over America. Due to the veil worn by the African American community, Aunt Jemima was accepted by the African American community before the veil was lifted. The Aunt Jemima persona was juxtaposed as to what Uncle Albert was in life. With him no longer in the window that element has disappeared and the Negro has the freedom to create his own identity. By removing him from the window and giving him a proper cremation, the ‘young self imposed civil rights activist/reconciliators of the community’ not only released him from the glass plated walls of slavery but they gave him a spiritual release to heal his soul and the souls of the community. Not only was Uncle Albert a remembrance of pain he became a commemoration of healing when Elethia along with her friends decided in an act to resist racism decided to free Uncle Albert it became a cleansing for the African American’s of the town. By keeping his ashes it was a reminder of the past; albeit a past Uncle Albert refused to forget. Uncle Albert was not allowed to be free, to go  off to college to be and do better things. He was trapped. Keeping his ashes was also a symbol of humbleness to not forget where you started from. Elethia saw change that disallowed her and her friends to become trapped. This change allowed members of the African American community everywhere to claim and create who they wanted to be for themselves, as well as their families. In Elethia’s travels in life she had ran into several Uncle Alberts and Aunt Albertas who were not permitted to exist (Brown 309). The African American individuals whom were not permitted to be seen or heard by means of oppression, or their own lack or inability to seek a better life. His ashes are a constant reminder of who she is now in the present, how far she has come, and how much further she needs to maintain the feeling of wholeness. Although Wikipedia is not a scholarly source, it gave me the definition of identity and I believe it is reasonably accurate. Identity is defined as sameness, or whatever makes an entity definable and recognizable. By transcribing the memory of Uncle Albert it did just that and also Elethia also created a legacy. This legacy that can be retold without censure or wrong misgivings which gives legacy gives the African American Community a place in history; a place that says yes our people do and did exist. In addition a legacy is about the way one lived or is living in hopes that the future outcome will have results greater than the past. Elethia’s legacy also provides the African American community with history that mirrors the way they look, traditions that existed, the way they speak, and the way they were forced to live. This culmination of factors adds to Elethia as well as the Negro community and adds to each ones identity. I once read somewhere that without a legacy the meaning of life is sometimes lost. Had some of the Uncle Alberts and Aunt Albertas in Elethia path lost their meaning of life and may that loss caused them to be blind? Maybe or maybe not, however one struggle to overcome the products of racism can definitely effect the way ones views himself. In conclusion a legacy can oftentimes become the catalyst that brings about social change and is a definite component of identity. WORK CITED Anderson, J.D., My Bouquet of Kisses, Esquire Publications, Inc.: 3rd edition (April 2011). Aptheker, Henry., American Negro Slave Revolts, Publisher: Intl Pub; 5 edition (August 1983). Brown, Wesley & Ling, Amy, Imagining America Stories from the Promised Land: Persea Books, Inc.: 1st edition (2002). DuBois, W.E.B., The Souls of Black Folk, Barnes & Nobles Classics with New Introduction (1903) Republished 2003. Jefferson, Thomas, Notes on the State of Virginia, (1781) www.revolutionary-war-and-beyond.com/notes-on-the-state-of-virginia-by-thomas-jefferson-1781-1782-2. www.wikipedia.com Identity. Retrieved August 4, 2012.

Classic Airlines Marketing Solution-Mkt 571

Classic Airlines Marketing Solution WK 3 MKT 571 University of Phoenix Abstract Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8. 7 billion. The year before the company had a net income of $71 million on 8. 5 billion of operating revenues (Classic Airline Scenario, 2010). The net income has decreased $61 million in one year. One of the reasons for the huge decrease in net profit is because of marketing strategies. The company needs to take three stepsto turn the company around. First it needs to analyze the internal and external pressures that has created the present crisis. Second it needs to formulate a problem-solving method, and third it needs to apply the problem-solving method to the current crisis. Analyze current situation {draw:frame} Rising costs, particularly of fuel and labor, have limited Classic Airlines to compete for the valued frequent fliers (Classic Airline Scenario, 2010). To protect the company from possible bankruptcy, a 15% cost reduction has been implementedover the next 18 months. Each department will have cuts, with marketing hardest hit at 21. 5% reduction versus sales and operations at 11. 5% (Classic Airline Scenario, 2010). The following shows the cost reduction goals by department (Classic Airline Scenario, 2010). To make sure Classic Airlines does not go into bankruptcy, the marking department needs to focus on three issues. First, the internal and external pressures causing the decrease in net income needs to be identified. A plan to decrease or eliminate the identified internal and external pressures needs to be formulated. Second, the challenges of the marketing department needs to be solved. The third and final step is to formulate financial strategies by examining possible available resources and other airline's marketing solutions. Internal and external pressures Classic Airlines is faced with many external and internal pressures. External pressures include the present consumer uncertainty about flying. After the September 11, 2001 terrorist high jacking of anAmerican commercial aircraft, every airline has suffered the worse consumer's crisis the country has ever experienced. Since the terrorist attack on airplanes, consumers have an unpleasant feeling about air safety. The travel downturn after September 11 has subsided, Classic Airlines overestimated the reversal,and expanded too quickly. That caused Classic to face a restrictive cost structure (Classic Airline Scenario, 2010). Shortly after the terrorist attack, the county entered its worse economic downturn since the Great Depression,which severely crippled the economic stability of world markets. The rising costs of fuel and labor has affected Classic Airlines ability to compete for the frequent flier. Because of increased uncertainty about flying, the economic downturn, and increased labor and fuel costs, Classic Airlines has seen a 10% decrease in share prices in the past year. Other external pressures include: fierce price cutting from competitors, negative effects of the public created low employee morale, and declining confidence of the consumers. The internal pressures includean increasingly volatile union climate and the lowest employee morale in the company's history. The financial statements including the balance sheet, income statement, and cash flow statements shows a company headed for financial disaster. Last year the net income of the company was $10 million, however;the year before the net income was $71 million, for a decrease of $61 million in one year. To counter further financial crisis the company has mandated a 15% cost reduction over the next 18 months. If the company can't meet the 15% reduction, the company faces bankruptcy (Classic Airlines Scenario, 2010). Other internal pressures include: increasing cost of labor, low margins, poor employee morale, decrease in customer satisfaction, poor customer service management, and expensive marketing budgets. Objectives,_ obstacles, and resources available in the marketing department _ The main obstacle in achieving the marketing objectives are that Classic Airlines can't cut prices further. The profit margins can't decreased to lower levels. The company's Customer Relationship Management (CRM) is not focused on consumer satisfaction. The Customer Relationship Management department has caused faithful customers to turn to the Internet for their travel needs. Another problem is that the company is trying to avoid bankruptcy by mandating a 15% cost reduction over the next 18 months. This is marketing's biggest obstacle, to reduce costs by 15% when they need to increase marketing efforts. _Problem- solving method_ By implementing the 9-Step problem -Solving Model, Classic Airlines can solve their challenges and at the same time uncover numerous opportunities. It serves as a valuable tool for all businesses, both large and small. It identifies the problem, plans the solutions, display ethical dilemmas, and defines ensuing issues. The 9 Step problem solving model includes the following steps: Step 1) Define the problem-Knowing exactly what the problem is. Step 2) Measure the problem- Measurement of the current level of performance, to be measured against future performance, Step 3) Set the goals-Goals provide direction and must be stated in terms that are measurable. Step 4) Determine root causes-determine why the process is working the way it presently does. Step 5) Select best strategy- Select a strategy that will best solve the problem. Step 6) Implement strategy- Develop and action plan to implement the solution. Step 7) Evaluate results- Evaluate the effect of the chosen solution. Step 8) Implement appropriate changes in the process- Improves and perfects the process. Step 9) Continuous improvement- Improve the process continuously (Problem-Solving Model, 2010). To be successful in solving Classic Airline challenges, goals will be set and achieved. The goals must address the main challenges of the company including lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts. Goals will meet the SMART standard of beingspecific, measureable, agreed upon, realistic and time-based. The goal, must be specific which means it iswell defined. Who is involved, what is to be accomplished, location, requirements and constraints should be identified and the reason the goal should be accomplished. The goal should be clear to everyone associated with the program. There must be an exact way for measuring the progress toward the goal. The goal should be agreed upon by all stakeholders and attainable, achievable, and action-oriented. The goal is realistic when people are willing and able to work for its achievement. A goal is realistic when people believe it can be accomplished in the set timeframe. The goal should be set within a certain time frame (Haughey, 2010). Classic Airlines has formulated a table of SMART questions that address the challenges of lack of sales, decrease in net income, low employee morale, downturn in the Classic Rewards program, and required budget cuts (Haughey, 2010). Marketing recommendations Classic airlines needs to cut expenses to produce a net income and avoid bankruptcy. The following are some methods of cutting costs: direct booking through the internet or call center with no sales commissions. Use uniform aircraft such as just the 737-300 airplanes, use a simple system of pricing, on the aircrafts use high seating density and load factors to be efficient, no frills such as free food or drinks, and use of secondary airports to cut charges and turnaround times. One of the ways Classic Airlines can make the airline more attractive to existing customers and new customers is to restructure the company's frequent flier program. Reforming the Classic Rewards program will be a challenge, however;the returns could turn the company around. Rewarding frequent fliers with new rewards that include various redemption options could improve consumer moral and loyalty. Classic Airlines must provide better service to all their customers, especially the frequent fliers. The goal of the company should be to retain and win back customers, provide exceptional customer service, and offer attractive alternatives to redeeming their frequent flier miles. Providing exceptional service to their frequent fliers and meeting the need of each customer is a duty and obligation of Classic Airlines. Classic Airlines should increase the number of miles Basic, Silver, and Gold members can use in a year by 10%. Classic Airlines should also decrease the number of black-out days. Without improving the frequent flier program, the company will continue to losecustomers, market share, and see net profit continue to decline. Alliance with other carriers would expand available routes and provide more options for frequent flyers to use their loyalty rewards. Alliance with other carriers could decrease its operating costs and increase net income. The company would benefit by becoming a larger company with more services. Conclusion References Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Airlines Exhibit B. _ (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Classic Airline Scenario, 2010. _University of Phoenix materials-Classic Scenario: Classic _ Airlines. (2010_). _ Retrieved on March 22, 2010 from University of Phoenix, Resource, MKT/571- Marketing Web site: https://ecampus. hoenix. edu/classroom/ic/classroom. aspx. Haughey, D. (2010). Smart Goals. Projectsmart. Retrieved March 23, 2010, from: http://www. projectsmart. co. uk/smart-goals. html Kotler, P. Keller, K. A framework for marketing management, 3rde. (2007). Prentice Hall. Retrieved on March 23,2010 from University of Phoenix, Resource, MKT/571-Marketing Web site: https://ecampus. phoenix. edu/classroom/ic/classroom. aspx. Problem-Solving Model, 2010. BPI consulting. Retrieved on March 24, 2010 from: http://www. spcforexcel. com/problem-solving-model